Leonard Cremer

{
  "@context": [
    "https://schema.org",
    "https://aetherid.ai/schema/v1"
  ],
  "@type": "Person",
  "@id": "did:aether:leonard-cremer",
  "schema_version": "1.0-draft",
  "schema_revision": "rev1",
  "prompt_version_used": "claude-code-bootstrap-v0.2",
  "last_full_refresh": "2026-05-23T10:00:00Z",
  "identity": {
    "did": "did:aether:leonard-cremer",
    "short_name": "leonard-cremer",
    "display_name": "Leonard Cremer",
    "aliases": [],
    "primary_avatar_url": null,
    "locale": {
      "city": "Cape Town",
      "country": "ZA",
      "time_zone": "Africa/Johannesburg"
    },
    "working_jurisdictions": [
      "ZA",
      "AE"
    ],
    "languages": [
      {
        "code": "en",
        "proficiency": "native"
      },
      {
        "code": "af",
        "proficiency": "conversational"
      }
    ]
  },
  "reachability": {
    "discoverability": "public",
    "discoverability_note": "First publicly-discoverable AetherID — opted in as the directory seed. Default for new users is agent-only.",
    "availability_state": "focused",
    "response_sla_business_days": 2,
    "connected_accounts": [
      {
        "type": "domain",
        "subtype": "user_account",
        "handle_or_value": "cremer.co.za",
        "role_in_org": null,
        "trust_tier": "self_attested",
        "verifier": null,
        "upgrade_path": "dns_txt"
      },
      {
        "type": "github",
        "subtype": "user_account",
        "handle_or_value": "ljcremer",
        "role_in_org": null,
        "trust_tier": "self_attested",
        "verifier": null,
        "upgrade_path": "oauth"
      },
      {
        "type": "github",
        "subtype": "org_affiliation",
        "handle_or_value": "Stratafy-ai",
        "role_in_org": "founder",
        "trust_tier": "self_attested",
        "verifier": null,
        "upgrade_path": "oauth"
      },
      {
        "type": "linkedin",
        "subtype": "user_account",
        "handle_or_value": "leonardcremer",
        "role_in_org": null,
        "trust_tier": "self_attested",
        "verifier": null,
        "upgrade_path": "oauth"
      },
      {
        "type": "x",
        "subtype": "user_account",
        "handle_or_value": "leonard_cremer",
        "role_in_org": null,
        "trust_tier": "self_attested",
        "verifier": null,
        "upgrade_path": "oauth"
      }
    ],
    "public_keys": []
  },
  "professional": {
    "current_roles": [
      {
        "title": "Founder",
        "org": "AetherID",
        "org_did": "did:aether:org:aetherid",
        "start": "2026-05",
        "trust_tier": "self_attested",
        "verifier_or_source": "Cortex Innovations FZ-LLC venture, SRTIP Sharjah"
      },
      {
        "title": "Founder & CEO",
        "org": "Stratafy.ai",
        "org_did": "did:aether:org:stratafy",
        "start": "2025-05",
        "trust_tier": "self_attested",
        "verifier_or_source": "Founded May 2025"
      }
    ],
    "history": [
      {
        "title": "Co-CEO & CTO",
        "org": "TROOP (formerly TroopTravel)",
        "start": "2017",
        "end": "2025",
        "trust_tier": "research_extracted",
        "source_url": "https://www.crunchbase.com/person/leonard-cremer"
      }
    ],
    "credentials": [
      {
        "type": "degree",
        "value": "BSc Engineering",
        "issuer": "University of Johannesburg",
        "year": null,
        "trust_tier": "self_attested",
        "source_url": null,
        "upgrade_path": "scanned_certificate_review"
      }
    ],
    "affiliations": [
      {
        "type": "racing_team",
        "name": "Century Racing Team",
        "role": "Professional rally co-driver",
        "trust_tier": "self_attested",
        "source_url": null
      }
    ]
  },
  "substance": {
    "expertise_domains": [
      "AI agent infrastructure",
      "Multi-tenant SaaS architecture",
      "Strategic methodology design as code",
      "Effect (functional TypeScript)",
      "Cloudflare Workers + Durable Objects",
      "Nuxt 4 / Vue 3",
      "Regulatory compliance for AI agents",
      "Identity protocols and signed verifiable credentials"
    ],
    "superpowers": [
      "Turning complex human processes (strategy, compliance, identity) into executable, auditable code via typed DSLs and validator systems.",
      "Building opinionated, deeply consistent multi-repo TypeScript stacks with zero tolerance for architectural drift across 6+ projects."
    ],
    "current_projects": {
      "public": [
        {
          "name": "AetherID",
          "stage": "build-and-test window, decision point 3 July 2026",
          "url": "https://aetherid.ai"
        },
        {
          "name": "Stratafy",
          "stage": "pre-PMF, pushing toward first revenue (30-day horizon)",
          "url": "https://stratafy.ai"
        }
      ],
      "private_agent_only": []
    },
    "notable_work": [
      {
        "type": "company_founded",
        "name": "TROOP (TroopTravel) — meetings & group travel logistics platform",
        "outcome": "Raised $19M+ including Madrona Ventures; scaled across South Africa and internationally; sold/exited 2025.",
        "trust_tier": "research_extracted",
        "source_url": "https://www.crunchbase.com/organization/trooptravel"
      },
      {
        "type": "product",
        "name": "Stratafy methodology — strategy as code",
        "outcome": "Effect Schema implementation of typed strategic entities, four execution layers, homeostatic loop, validators, anti-pattern detectors.",
        "trust_tier": "self_attested",
        "source_url": null
      },
      {
        "type": "other",
        "name": "Professional rally co-driver",
        "outcome": "Competes in Dakar Rally and major South African cross-country events with Century Racing Team.",
        "trust_tier": "self_attested",
        "source_url": null
      }
    ],
    "signature_takes": [
      "Schema before story — settle the data model before the marketing copy.",
      "Receipts on the table — every load-bearing claim ships with the evidence and the verifier.",
      "Identity belongs to the person, not the issuer.",
      "Ship before the meeting — group discussion without an artefact is the most expensive form of thinking in a startup."
    ]
  },
  "claims": [
    {
      "id": "claim_001",
      "type": "funding_event",
      "value": "TROOP raised $19M+ across multiple rounds including Madrona Ventures",
      "trust_tier": "research_extracted",
      "source_url": "https://www.crunchbase.com/organization/trooptravel",
      "upgrade_path": null,
      "captured_at": "2026-05-23"
    },
    {
      "id": "claim_002",
      "type": "company_founded",
      "value": "Co-founded TROOP (TroopTravel) — corporate meetings management platform",
      "trust_tier": "research_extracted",
      "source_url": "https://www.crunchbase.com/person/leonard-cremer",
      "upgrade_path": null,
      "captured_at": "2026-05-23"
    },
    {
      "id": "claim_003",
      "type": "company_founded",
      "value": "Founded Stratafy.ai (May 2025) — AI-native strategic operating system",
      "trust_tier": "self_attested",
      "source_url": null,
      "upgrade_path": "domain_verification",
      "captured_at": "2026-05-23"
    },
    {
      "id": "claim_004",
      "type": "company_founded",
      "value": "Founded AetherID (May 2026) under Cortex Innovations FZ-LLC, SRTIP Sharjah",
      "trust_tier": "self_attested",
      "source_url": null,
      "upgrade_path": "entity_attestation",
      "captured_at": "2026-05-23"
    }
  ],
  "personal": {
    "interests_outside_work": [
      {
        "name": "Rally co-driving (Dakar Rally, SA cross-country)",
        "intensity": "professional",
        "trust_tier": "self_attested",
        "source_url": null
      },
      {
        "name": "Adventure / endurance pursuits",
        "intensity": "amateur",
        "trust_tier": "self_attested",
        "source_url": null
      }
    ],
    "current_life_chapter": "Mid-career founder, between two ventures — Stratafy in PMF push, AetherID in build-and-test. Family in Cape Town; UAE entity for AetherID.",
    "personality_markers": {
      "energisers": "Working on challenging problems where there's real progress and the team is sharp.",
      "drains": "Meetings without artefacts. Unprepared participation. Polishing copy that papers over an ambiguous primitive.",
      "operating_style": "Direct, terse, low tolerance for filler. Schema-first. Evidence-grounded. Will hold the load-bearing principles even under pressure."
    },
    "values_lived": [
      "agency",
      "velocity",
      "receipts on the table",
      "opt-in over governance"
    ],
    "anchors_current": [
      "Reach high-confidence commit/fold/shelve decision on AetherID by 3 July 2026 — see Stratafy workspace objective.",
      "Stratafy product-market fit with real users and coaches within 30 days (as of 2026-05-23)."
    ]
  },
  "agent_instructions": {
    "default_policy": "filter-then-confirm",
    "topics_of_active_interest": [
      "AetherID design partners (especially OSS maintainers, AI-native developers)",
      "Multi-tenant AI agent infrastructure problems",
      "Effect ecosystem patterns and ergonomics",
      "Cloudflare Durable Objects + agent SDK patterns",
      "Supply-chain trust infrastructure (Sigstore / npm provenance / W3C VC)",
      "Stratafy design partners (coaches, strategy operators, scaling-company CEOs)"
    ],
    "topics_to_decline": [
      "Generic 'pick my brain' meetings without a stated ask",
      "Recruitment for non-AetherID, non-Stratafy roles",
      "Capital intros without a stated thesis",
      "Speaking opportunities not directly relevant to AetherID or Stratafy"
    ],
    "tone_preferences": {
      "register": "direct",
      "depth": "concise; depth on demand",
      "format": "structured, evidence-grounded, no preamble"
    },
    "meeting_preferences": {
      "async_first": true,
      "video_for": "design-partner intros, active-deal conversations, CTO/co-founder discussions",
      "in_person_for": "rare — strategic partners with deep shared context"
    },
    "paid_intro_threshold_usd": null,
    "paid_intro_scope": [],
    "paid_intro_out_of_scope": [
      "capital_intro",
      "recruitment_fee",
      "financial_product"
    ],
    "good_first_message_structure": [
      "What specifically about AetherID, Stratafy, or my work prompted the reach-out",
      "What you or your principal are working on",
      "The specific ask",
      "What a good outcome looks like",
      "Any relevant context from your workspace or current projects"
    ],
    "response_style_examples": [
      {
        "label": "good",
        "example": "'Here's the Effect service+impl pattern I use across all repos for typed errors — happy to walk through it.' (grounded in actual artefacts, concrete, useful)"
      },
      {
        "label": "bad",
        "example": "'I think we should consider some kind of strategic alignment around our shared interests.' (vague, no grounding, no specific ask)"
      }
    ]
  },
  "trust": {
    "composite_score": null,
    "verification_freshness_days_max": 90,
    "signed_claim_count": 0,
    "research_extracted_count": 3,
    "self_attested_count": 13
  },
  "linked_packs": [
    {
      "type": "coding-preferences",
      "schema_version": "1.0-draft",
      "uri": "./coding-preferences.json"
    }
  ],
  "agent_briefing": {
    "elevator": "Founder of AetherID (open identity protocol for the agentic internet) and Stratafy.ai (AI-native strategic operating system). Previously Co-CEO & CTO at TROOP, 2017-2025 — corporate meetings platform that raised $19M+ from Madrona Ventures.",
    "for_inbound_agents": "Prioritise verified claims over narrative. Match my agent_instructions filters. Lead with the specific ask. Founder voice: direct, terse, schema-first.",
    "for_researching_agents": "Self-attested claims are opinions, not facts. Research_extracted claims have source URLs you can verify independently. Founder-stage company; many claims will be self-attested until signing infrastructure goes live.",
    "preferred_first_query_format": "structured_json"
  }
}